Stay in front of your fanbase with weekly music or video releases. Remember – out of sight, out of mind!
Post on your social networks daily. The market is overrun with other artists trying to woo your fans. Don’t give your fans a reason to switch allegiances.
Include a call to action in at least ever 3rd post. These range from ‘check out my music on Spotify’ to ‘tell me which song on my EP you resonate with the most.’ After all, it’s all about engagement.
Build relationships with your fans and followers to turn them into super fans. It takes a personal connection to cultivate your fan base and lead them to making a commitment to help your career.
Keep your artist identity (brand) in the forefront all the time. Remember that repetition = reputation. The more consistent you are with your brand, and the more touchpoints you have with your fans, the stronger your brand will become.
Create multiple streams of residual income (sync licenses, songwriting royalties etc.). Mo one can count on just gigs for their income. Covid aside, what would happen to your income if you simply broke your leg and couldn’t perform.
Tailor your merch line to your core fan base and change it up often so they become repeat buyers. If your fans like sports, offer sports merch. If they are more affluent, sell polo shirts as well as tee shirts.
Be entrepreneurial, possibly even creating previously unknown opportunities from scratch. So many artists have put their talents to use in non-traditional or very enterprising ways. Think outside the box. Who needs what you have to offer?
Share your life, your interests and your passions. 25% of your fans will support you because of the music you create. 75% will support you because of WHY you create it.
Stay positive. People are attracted to others who refuse to give up! In fact, when we see a real dedicated fighter, we all have a tendency to do all we can to support them.
